Don’t Risk Your Brand Equity

On 20 September 2022 is the cut-off to register for your .au direct domain. The .au domain is the new, general purpose, shorter Australian domain name option.

If you do not register the direct match of your existing domain for the direct .au domain, you risk your brand equity being consumed by someone else, rivals redirecting your clients to their products and services, squatters holding the domain, or cybercriminals impersonating your business.

The opening of the new .au domain is the single biggest shift in Australian cyber real estate in decades and the risks for business are high.